Shogun Enterprises Portfolio
(DBA Hearth Financing)
Hearth Financing allows contractors to offer personalized financing options to homeowner undergoing a home improvement project.
As a growth marketing associate, focused on content, I created both long-form (decks, e-books, guides, and webinars) and short-form (blog posts, emails, in-app modules, and social media posts) that focused on customer acquisition
What do interest rate cuts mean for contractors like you?
A Hearth Financing blog post
July 31, 2019: When the Federal Reserve cuts interest rates, contractors who offer financing options can benefit. This blog post takes them through what rate cuts are, what they mean for financing options, and how contractors can use recent rate cuts to secure new deals.
Read this post on Hearth's website.
What you need to know about rates
A Hearth Financing blog post
April 24, 2019: One number that comes up when homeowners are looking at their payment options? APR. This blog post gives contractors an overview of what APRs are, what factors decide each homeowner's rate, and what homeowners can expect so that the APR doesn't keep them from sealing the deal.
Read this post on Hearth's website.
The Contractor's Financing Dictionary
A Hearth Financing blog post
April 24, 2019: When contractors offer financing, they become the liaison between their homeowner and the world of financing options. This blog post breaks down common terms - from when homeowners are trying to chose the right type of loan, to when they've been prequalified to when they're comparing their different options - to help contractors educate their homeowners and find the best option together.
Read this post on Hearth's website.
Top 10 Hearth FAQs
A Hearth Financing blog post
April 8, 2019: Across Hearth's Facebook page, Sales team, and Customer Experience team, the same questions come up about Hearth's process and product. This blog post answers the most frequently asked questions, including the benefits of offering financing, the rates that homeowners might see, and the support that contractors that use Hearth can expect to receive.
Read this post on Hearth's website.
Everything you need to know about personal loans through Hearth
A Hearth Financing electronic handbook
March 15, 2019: Picture a homeowner with a leaky roof who needs it fixed immediately but doesn't have the necessary funds on hand.
Offering a personal loan through Hearth can help the homeowner start the job immediately while ensuring the contractor will get paid. This e-book goes through what contractors (and their homeowners) can expect through those personal loans, from getting prequalified to receiving their loan.
This handbook is the second in Hearth's "Contractor's Handbook" series.
Read this electronic handbook.
How to pick the right financing option to grow your business
A Hearth Financing electronic handbook
March 1, 2019: Institutional financing, buy-down financing, profit protection financing - which one is the best option for contractors looking to grow their business? This Hearth e-book breaks down each financing model, as well as the pros and cons, to help contractors make an informed decision about not only whether to offer financing but also what financing option is best for them.
This handbook is the first in Hearth's "Contractor's Handbook" series.
How Marshland Lawn & Pressure Washing secured five new clients in one month by offering financing
A Hearth Financing blog post
February 6, 2019: Hearth always appreciates testimonials from satisfied customers! In this quick profile of Marshland Lawn & Pressure Washing, owner Barrett Herbert explains how offering financing through Hearth allowed him to sign five new customers in a month and how finding Hearth was a "game-changer" for his business.
Tired of losing your crews? Keep them close with Hearth!
A Hearth Financing blog post
December 20, 2018: Contractors around the country are already feeling the strain: members of their construction crews are leaving to work under another contractor or to find another job.
What's one way a contractor can stop losing their crew members? They can offer financing: financing may allow the contractor to expand their client base and keep their crews busy, happy, and close!
Read this post on Hearth's website.
Is sticker shock costing you?
A Hearth Financing blog post
December 20, 2018: From the cost of groceries to the cost of a home improvement project, sticker shock can quickly derail even the smallest of potential deals. Hearth's advice to contractors to avoid the cost of sticker shock is to present the project in monthly payment - using Hearth's built-in Monthly Payment Calculator. This blog post gives an overview of the Monthly Payment Calculator as well as a few sample quotations to help contractors present the project in monthly payments and to seal the deal.
Hearth & You: what to expect from Hearth's financing coaches
A Hearth Financing blog post
December 8, 2018: Offering financing to homeowners is one thing, partnering with Hearth Financing is completely different. This blog post gives contractors an overview of what support they can expect to receive from Hearth's financing coaches, including an upfront training session, ongoing education to support that is just a quick phone call away.
Q&A: How do my client's FICO scores affect financing?
A Hearth Financing blog post
December 20, 2018: Is a low FICO score a guarantee that a homeowner will not receive financing options for their home improvement project? Not with Hearth. In fact, 70% of homeowners who request financing options through Hearth receive competitive payment options.
This blog post breaks down the factors behind FICO scores so that contractors know what to expect when they offer Hearth's financing options to homeowners.
Read this post on Hearth's website.
Ready to stop losing 7-15% of every job?
A Hearth Financing blog post
December 20, 2018: Contractors who have offered financing options in the past may have sealed the deal - but may have also cost themselves a percentage of the profits through dealer fees. Dealer fees are the cut that the contractor has to give to financing providers in exchange for using their service and average around 7 to 15% of every deal. Hearth's upfront subscription model means that it doesn't charge any dealer fees - and thus allows contractors to keep every penny of their hard-earned profits.
Read this post on Hearth's website.
If you're bidding, you're losing
A Hearth Financing blog post
December 17, 2018: Are you bidding? Or are you selling? And do you know the difference? In this training session for Hearth contractors, Steve Weyl, the founder of the largest residential roofing company in the United States and a nationally renowned sales trainer, distinguishes between bidding and selling. While the former offers a generic pitch, the latter capitalizes on the buyer's unique needs and wants. The blog post is a teaser for Steve's exclusive Hearth Sales & Business Builder Webcast series, which is available to all Hearth contractors.
Read this post on Hearth's website.
How to create pain and close more deals
A Hearth Financing blog post
December 17, 2018: Time kills deals. According to nationally renowned sales trainer Steve Weyl, who is also the founder of the largest residential roofing company in the United States, home improvement contractors need to give buyers a reason to seal the deal right away.
This blog post summarizes Steve's strategy to use the buyers' pain to convince them to close the deal today and encourages Hearth contractors to sign up for Steve's exclusive Hearth’s Sales and Business Builder Webcast seri.
Read this post on Hearth's website.