PetSmart Home Office Portfolio

After starting at PetSmart in 2017 in the merchandising department, I began taking additional stretch projects with the copywriters in 2018.

My projects included the text overlays for Doggie Day Care photographs, end-cap copy, and promotional and educational content for the PetSmart Treats app.

Dog Food & Life Stages

In-store endcap signage

January 2019: Age isn't just a number.

Senior formulas contain glucosamine & chondroitin to help support joint health & mobility.

Cat-Ober Halloween Deals: Title Card

PetSmart Treats app

October 2018: Fall is for the Felines! Get ready for National Cat Day & Halloween.

Cat-Ober Halloween Deals: Carousal Copy

PetSmart Treats app

October 2018: Black cats cross your path? Don’t worry: these Halloween deals will turn your luck around! Our beds, toys, & treats will leave you and your cat grinning like jack-o-lanterns.

Cat-Ober Halloween Deals: Cat Treats Ad

PetSmart Treats app

October 2018: Trick or TREAT…no need to go door-to-door for these goodies! Temptations Mummy Mix-Ups are a healthy Halloween treat for your little trickster!

Cat-Ober Halloween Deals: Cat Huts Ad

PetSmart Treats app

October 2018: Time for a catnap? Catch a snooze in a Halloween hut bed! These Thrills & Chills Cat Hut Beds are seasonal, spacious, and wickedly soft. Your feline friend will doze right through the witching hour!

Cat-Ober Halloween Deals: Cat Toy Ad

PetSmart Treats app

October 2018: For cats on the prowl…take playtime from super fun to supernaturally fun. Give your kitty a pumpkin (or two) of his own. He can swat, chase, and pounce on these Halloween toys. Their catnip filling makes them ghoulishly good!