Publications
My writing has appeared in publications including Business Insider, Fast Company, MedCity News, & TechCrunch.
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Since May 2023, I've also been a contributing writer for Forbes, publishing bimonthly articles on women's health
& women's health-adjacent topics.
Until June 2024, I also ghost-wrote articles (including in Crunchbase News, GirlTalk HQ, PitchBook, & TechCrunch) for
Linda Greub, Avestria's co-founder & managing partner.​​​
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Why The Equal Rights Amendment Is Still Not A Constitutional Amendment
January 21, 2024: Just a few days before he left office, the now former President, Joe Biden, announced that the 28th Amendment was the "law of the land". But the Equal Rights Amendment still hasn't been officially added to the Constitution as the 28th Amendment.
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This article explore the history of the Equal Rights Amendment: from its first introduction to Congress in 1923, its current ratification status across states, and the different arguments for and against its passage. It also explains why, for some, the Equal Rights Amendment should've been added to the Constitution in 2020, why, for others, the deadline to ratify the amendment has expired, and why, overall, the Equal Rights Amendment has yet to become part of the Constitution.
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A Forbes article
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How Venture Capital Investment in Women's Health Changed in 2024
January 11, 2025: Almost exactly a year ago, I published a Forbes article with the headline: "2024 Could Be Women's Health's Long-Awaited, Much-Needed Standout Year". This article concludes that three part series by looking at venture capital investment trends in women's health in 2024, following an article that looked at those same trends in 2023 and one that looked at those trends halfway through 2024.
This article focuses on data from PitchBook Data ton conclude that women's health did have a standout year in terms of attention paid, average deal size, and the number of above-average deals but also lost some critical ground, especially in the percent of total venture capital funding that women's health receives compared to healthcare in general.
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A Forbes article
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"Women In The Driver's Seat": Women's Health Experts' 2025 Predictions
December 28, 2024: "Women, more than ever, need to be in the driver’s seat of their own healthcare," so says Samantha Diamond, CEO and Co-Founder of preconception, pregnancy, and post-natal vitamin company, Bird&Be. Ms. Diamond is one of the 15 women's health innovators and investors who shared their predictions for 2025.
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These experts believe that accessibility and education and restrictions, especially around reproductive health, will take center-stage in the new year. But they are also hopeful in the ability of the private sector to fill any innovation gaps and of women as consumers to take control of their healthcare and advocate for themselves.
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A Forbes article
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25 Facts About The Gender Health Gap For 2025
December 20, 2024: When women are happy and healthy, their lives, their family's lives, their workplaces, and even their country's economies all benefit. However, the gender health gap, or the inequality between men and women that leads to differences in health access and outcomes between the two, limits women's ability to be as healthy as possible.
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With 2025 right around the corner, here are 25 facts about the gender health gap across conditions that affect women differently (like cardiovascular disease), disproportionately (like cancer), or exclusively (like endometriosis or maternal health). This knowledge can help women - and women's health supporters - understand both their health and the biases and other challenges they might face when seeking care.
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A Forbes article
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To Be An Effective Leader, Try Practicing Empathetic Honesty
November 30, 2024: GoogleTrends data show that the number of searches for the word "empathy" rose on average during November 2024. Empathy, although not a new skill, is an incredibly beneficial one to have, especially in the workplace: 87% of surveyed employees say it is essential to fostering an inclusive environment while 86% believe empathetic leadership boosts morale.
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Honesty in the workplace has similarly positive effects: 89% of surveyed adults believe that honesty among employees and their employer is "crucial" for an organization's success.
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This article offers a leadership strategy to combine these two values - and the benefits they both can bring for employees and employers alike: empathetic honesty.
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A Forbes article
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Women's Health Leaders on Challenges and Opportunities, Post-Election
November 15, 2024: The Biden Administration made headlines for its focus on women's health, starting about a year ago: when it launched the White House Initiative on Women's Health Research. However, with a new president and administration taking office in the next few months, the focus on women's health might change - and may even fade away completely.
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In this article, founders from five firms focused on women's health share their opinions on what opportunities and challenges women's health will face, especially over the next four years. They also share how their own firm's priorities have changed since the 2024 election and how they're committed to preserving women's health access, education, and innovation- regardless of who is sitting in the Oval Office.
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A Forbes article
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Centrum and Actress Lisa Ann Walter Make Menopause Conversations "Hot"
October 18, 2024: In the late 1980s, actress Lisa Ann Walter - best known today for her roles in "The Parent Trap" and "Abbott Elementary" - was a standup comedian talking about her life following the birth of her then 18-month-old son. Her material covered pregnancy, childbirth, and postpartum, or, in her words, "the changes and challenges" of being a woman.
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That first-hand experience, humor, and willingness to share her experiences made her the right spokesperson, years later in 2024, for "Hot Conversations": a new menopause-centered campaign launched by the multi-vitamin company, Centrum. The goals of the campaign are to increase conversations about menopause, to de-stigmatize, and to give women space to talk about their own experiences - rather than reducing this stage in life to simply as Ms. Walter called it, "the butt of frat boy humor".
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A Forbes article
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What Does Abortion Look Like In Your State? An Alphabetical Guide
October 5, 2024: A record-high 10 states have abortion-related measures on their ballots for the upcoming 2024 election. This article reviews the current abortion laws, any exceptions, rules for minors, past or upcoming votes, and any headline-making events within each state to give readers both a state-by-state and country-wide look at abortion before Election Day.
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A Forbes article
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Egg-Freezing Demand is Up 194%, Highlights Opportunity for Employers
September 23, 2024: Egg-freezing theoretically gives women the ability to "freeze time": to pursue other goals before parenthood. But this ability to change biological clocks has a price: often thousands of dollars.
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The result, as Shelley MacConnell, Chief Strategy Officer at WIN, summarizes, is an opportunity for employers. By offering robust fertility or fertility preservation benefits, they can address this "critical gap" and attract and retain top talent. After all, out of 1,000+ survey responders, 88% reported that they would consider switching jobs for access to family-building benefits
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Read more about the rising demand for egg-freezing and the opportunity for employers to meet it in this article.
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A Forbes article
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Stripes Beauty, Founded by Actress Naomi Watts, Launches National Hot Flash Day
September 9, 2024: When she was 36, actress Naomi Watts started experiencing symptoms - but her doctor didn't think that she was old enough to be experiencing menopause or perimenopause.
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Based on those experiences - and the experience of all menstruating women who have gone or will go through menopause - Naomi Watts and her company, Stripes Beauty, launched the first annual National Hot Flash Day on September 9, 2024.
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As she explains, "By dedicating a day to this symptom, we are shining a spotlight on it, bringing it into the open, and fostering a broader conversation." This article includes a full interview with Naomi Watts as well as sharing the lack of education, information, and - in her words - "spotlight" on menopause in general.
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A Forbes article
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Seae Ventures "Expands the Funnel" for Founders, Funders, and More
August 31, 2024: White men represent just 38.1% of the US population but oversee 98% of the assets under management in venture capital. Since funders are more likely to invest in founders with whom they share qualities, the majority of those assets under management go to white male founders as well.
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Seae Ventures, though, aims to change this pattern. The goal of this venture capital firm is twofold: to find solutions for underserved and overlooked populations and/or to find founders who had been traditionally underserved and overlooked.
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This article covers Seae's origins, some of the investments in its portfolio, and its recent acquisition of Unseen Capital - to expand its benefits to the funders and founders of the future.
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A Forbes article
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Aging Can Be "Dangerous" For Women - And For Their Female Caregivers
August 18, 2024: Women who are 65 or older are around 4x likely to have osteoporosis than men, are 2x more likely to have Alzheimer's than men, and are 33% more likely to be misdiagnosed than men.
And yet, they often feel invisible in and dismissed by the current healthcare system.
This article covers the dangers of dismissing elderly women and the downstream costs then faced by their (often female) caregivers and care-managers.
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A Forbes article
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The State of Investments in Women's Health, Halfway Through 2024
July 30, 2024: The momentum surrounding women's health at the start of the year made it seem like 2024 would be a transformational year for this space.
This article revisits that prediction at the midway point of the year to see if it still holds true,. It analyzes the dollars raised in women's health, the percent of total venture capital that women's health companies received compared to the total venture capital that general healthcare companies received, average deal size for women's health companies, difference in funding received between male and female leaders in women's health and more. It also serves as a follow-up to my Forbes article from mid-January: "2024 Could Be Women's Health's Long-Awaited, Much-Needed Standout Year".
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A Forbes article
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"Truly Unsustainable": The Effect of Medical Malpractice on Caregiving
July 18, 2024: When it comes to healthcare, everyone should be able to access appropriate care that helps rather than harms. Medical malpractice cases, in theory, help maintain standards across medical professionals to protect patients around the world.
In practice, though, medical malpractice cases can actually have an adverse effect on care. The rising number of cases, of payouts, and of nuclear payouts can leave medical professionals with premiums that they can no longer afford, with ever-present worries that can affect the care they give, and - for some - with a desire to stop practicing medicine.
In short, despite their goal of protecting patients, medical malpractice cases can do the exact opposite because they can leave care inaccessible, unaffordable, or both. This article goes in-depth to explain exactly why.
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A Forbes article
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Pandia's Dr. Sophia Yen On The Right To - And Need For - Contraception
June 26, 2024: Since the Supreme Court's 2022 Dobbs v. Jackson Women’s Health Organization decision overturned Roe v. Wade, the Right to Contraception Act has been introduced to Congress three different times. It has failed to pass every single time.
In this article, Dr. Sophia Yen of Pandia Health shares her thoughts following the latest failure of the Act to pass. She shares that the right to accessible birth control can help women not only prevent pregnancy but also manage physical conditions like endometriosis, navigate reproductive deserts, and improve their economies.
She also gives advice to those looking to support the right to all individuals to access contraception, including supporting the Equal Rights Amendment, conveying their position to their elected officials, and, of course, voting in November.
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A Forbes article
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Evvy's Equal Research Day - And New Book - Exposes Gender Health Gaps
June 10, 2024: Anyone who opens a copy of Evvy's new book - "100 Effed Facts About The Gender Health Gap: A Very Incomplete List of Ways the Female Body Has Been Left Behind by Modern Medicine”​ - will immediately notice something very glaring: a huge hole in the middle of each page.
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That design choice was purposeful. This hole on each page represents the gender health gap: the inequities in healthcare, including access and outcomes, between men and women. The contents of the book, meanwhile, reinforce some of the ways that the gender health gap continues to affect healthcare today - such as how women are correctly diagnosed four years later than men are, on average. to have a visual representation of the gender health gap: the inequities in healthcare, including access and outcomes, between men and women. The contents of the book, meanwhile, reinforce some of the ways that the gender health gap continues to affect healthcare today - such as how women are correctly diagnosed four years later than men are, on average.
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June 10 marks what the Evvy team calls "Equal Research Day": the anniversary of the NIH Revitalization Act, which mandated that women and minorities be included in clinical trials. This article was published on Equal Research Day 2024 - the 31st anniversary of the NIH Revitalization Act - and covers Evvy, Equal Research Day, and "Effed" facts about the still-pervasive gender health gap.
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A Forbes article
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Word To The Wise: Thinx's New Campaign Improves Body Literacy For All
May 30, 2024: In a 2023 survey, Thinx found that 78% of teenagers said that they were taught more about the biology of frogs than of human females in school.
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This year, in response, Thinx launched its new Get BodyWise campaign to fill in those knowledge gaps - and, in the process, combat stereotypes, misinformation, and lack of information.
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This article, published during Women's Health Awareness Month, features a Q&A with Sara Plotkin, Director, Brand and Creative at Thinx about the Get BodyWise campaign: how it started, what it hopes to accomplish, and what the reception to it has been so far.
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A Forbes article
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The November Election and Women's Health with Nurx's Caroline Hofmann
May 14, 2024: May 12-18 is National Women's Health Week: a week dedicated to highlighting women's health issues and priorities. November 5, however, is Election Day: a chance to put that attention and awareness into action.
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In this Forbes article, Nurx's Chief Business Officer, Caroline Hofmann, shares her thoughts on women's health for National Women's Health Week and ahead of the election. She highlights what issues she thinks are the most major and what women can do to protect, support, and improve their health for this year's National Women's Health Week, for Election Day, and beyond.
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A Forbes article
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The Model Minority Is Not A Model Of Health - But Is Often Seen as One
April 18, 2024: Due to their level of education to their median income and maybe even to their relatively low obesity and cancer rates, Asian Americans are often perceived as the "model minority".
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But Asian Americans - as an aggregate as well as the various subgroups making up this population - are not a model of health. In fact, cancer, diabetes, and heart disease all affect Asian Americans differently from their Black, Hispanic, or white peers. The "model minority" label, as a result, not only perpetuates stereotypes but also prevents Asian-Americans from receiving relevant race- and ethnicity-specific research on and resources for their healthcare.
During National Minority Health Month in April and ahead of Asian American and Pacific Islander Heritage Month in May, this article looks at the health challenges facing Asian Americans.
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A Forbes article
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Cities Are Designed for Men's Convenience - Not Women's Health
April 2, 2024: "When planners fail to account for gender, public spaces become male spaces by default" so says Caroline Criado Perez who tracks various gender biases and gender data gaps in her book: Invisible Women: Exposing Data Bias in a World Designed for Men. This article builds on that idea: that cities are designed for and by men. It explores city infrastructure including parks, snowplowing schedules, public transportation, while also highlighting cities around the world that are recognizing and trying to mitigate this male dominance.
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A Forbes article
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A Novel Drug, A Protest, And The Fight To Prevent Breast Cancer Deaths
March 19, 2024: On December 6, 1994, the worlds of science and activism collided at the South San Francisco headquarters of Genentech. At the time, Genentech had discovered a new target for cancer therapy and was developing a drug in response. Outside the lab, however, women diagnosed with HER2+ breast cancer weren't expected to live three to five years after their diagnosis. Taking inspiration from AIDS activist groups from the decade prior, they protested outside of Genentech's headquarters, wanting the company's novel drug, as risky and as limited as it still was, to be as accessible as possible.
This article tracks the journey of that drug, now known as Herceptin: from Genentech's development and breast cancer groups' protests to compassion use and the overarching fight to prevent future breast cancer deaths.
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A Forbes article
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We Shouldn't Dismiss the Diagnostic Power of Menstrual Blood. Period.
March 4, 2024: 1.8 billion people around the world menstruate every month. But only recently have researchers and entrepreneurs looked into using menstrual fluid as a potential diagnostic.
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Menstrual fluid contains not only blood but also cervical mucus, endometrial tissue, a composition of immune cells, nucleic acids, and 1061 proteins, 385 of which are unique to it. Medical professionals may thus be able to use menstrual blood instead of circulating blood - which can require inconvenient lab visits and fear-inducing needles - to diagnose conditions such as high blood sugar. They also can use menstrual blood as a potential diagnosis for conditions in which circulating blood is inadequate, like for HPV and endometriosis.
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A Forbes article
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For Women With Cardiovascular Disease, the Prognosis is Disheartening
February 15, 2024: Although cardiovascular disease is the biggest cause of death in women, killing one in three, the prognosis for women isn't promising.
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For one example, women's heart attack symptoms tend to present differently from men's. Since they don't always have the same chest pain that has become synonymous with a heart attack, their symptoms are often dismissed or misdiagnosed. In fact, women who complained of symptoms consistent with heart disease are twice as likely to be a diagnosed with a mental illness than men who complained of identical symptoms.
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The overall result is that women do not get the diagnosis, care, or attention they need - leaving their prognosis to be absolutely disheartening.
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A Forbes article
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"Every Mother and Every Baby": How PeriGen Improves Perinatal Outcomes
February 1, 2024: The United States has the highest maternal mortality rate among developed countries, but over 80% of maternal deaths - and over 50% of fetal deaths - are preventable.
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PeriGen's three technologies help medical professionals recognize early warning signs for pregnant mothers so medical professionals can see, at a glance, what women might need their attention immediately, act quickly, and make assessments objectively.
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Whether through a wearable pregnancy monitoring device, on a hospital floor, or through servers located 9,000 miles away from a healthcare clinic, the information provided by PeriGen can help improve outcomes, including mortality rates, for "every mother and every baby".
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A Forbes article
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2024 Could Be Women's Health's Long-Awaited, Much-Needed Standout Year
January 15, 2024: Women's health is a unicorn in the venture capital space; it is a sector worth over $1,000,000,000. Improvements in women's health, meanwhile, may seem like a different type of unicorn: something that is inspiring but ultimately non-existent.
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However, if 2023 trends hold, women's health might be seeing the start of a transformation. This article analyzes trends in funding, as well as recent attention around women's health from the federal government, the number of billion-dollar-plus women's health companies, and the successes of female leaders in women's health. It concludes that improvements in women's health are happening and that 2024 might be the year that springboards women's health from perceived niche to an essential healthcare sector.
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A Forbes article
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Nuvo Improves Pregnancy Care - Even For Women Living Through a War
January 9, 2024: When resources in the largest hospital in Israel had to be freed up for those injured during the war, various patients were sent elsewhere - or, in the case of high-risk pregnant women, sent home. But they were monitored using Nuvo Cares' INVU solution, which allows healthcare providers to monitor and engage with expectant mothers, even when those women are outside hospital walls.
This article covers the story behind Nuvo and how it can change maternal care and monitoring, not just for the women living through a war in Israel - but for all women who are expecting a baby.
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A Forbes article
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Why We Should Keep Using Terms like "Female Founder" and "Female CEO"
December 30, 2023: As the number of female CEOs and founders has grown so has the argument about whether to specify their gender.
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This article argues that we should keep using the term "female" to describe those leaders. Noting a leader as "female" means recognizing that the idiosyncratic gender-biased challenges that she has to face, acknowledging that she doesn't have an equal playing field, and realizing, as a result, that her successes mean that she has overcome the challenges of not just being a leader but of being a woman. ​
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A Forbes article
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This Startup Can Improve Cancer Screenngs, Starting with Mammograms
December 19, 2023: 50% of women have dense or extremely dense breasts - that is, a higher proportion of their breasts are made up of glandular tissue and fibrous tissue rather than fatty tissue. And yet, mammograms miss 50% of breast cancers in these women.
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Deeplook Medical, a healthcare startup, is helping to improve cancer screenings, starting with mammograms. Its visualization tool can find areas of concern, segment and measure them, and color-code them to improve cancer detection and inform the healthcare decisions of patients and providers.
This article covers what Deeplook Medical's visualization tool and why its needed, especially for women with dense or extremely dense breasts.
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A Forbes article
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Studies Show That Nonsmoking Women Are Getting Lung Cancer But Going Unscreened
November 27, 2023: Although cigarette smoking remains the most common cause of lung cancer, studies have shown that non-smoking women are developing cancer at increasing rates - even more so than non-smoking men.
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And yet, lung cancer screening guidelines still apply only to women who are 50 years older and who are or have been smokers. This discrepancy between those who are getting lung cancer and those who are getting screened for it means that non-smoking women are not only vulnerable to lung cancer but are also overlooked as a population at risk.
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A Forbes article
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Infertility Is Not Only A Woman's Issue - Or Only A Woman's Fault
November 7, 2023: The reason for infertility is usually equally split among partners in a heterosexual couple - so why are women still taking the blame and the burden of care?
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This article explains why women have taken the emotional, mental, societal, and physical pressures of infertility, even when they're not to blame. It also covers the biotech company, Celmatix, that is developing treatments to help women and men with fertility - and that, in the process, is overcoming the precedent that infertility is a woman's issue - and a woman's fault.
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A Forbes article
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Women Handle 75%+ of All Unpaid Labor. Their Health Pays The Price.
October 31, 2023: On Tuesday, October 24, 2023, Icelandic women and non-binary people held the largest single-day women's strike since 1975. The goals of the strike were to bring awareness to the gender pay gap and to violence against women - but it also highlighted the value of women's work, both paid and unpaid.
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Around the world, girls and women are responsible for more than 75% of all unpaid labor, including caring for others, cooking, cleaning, doing laundry, running errands and more. However, though societies depend on healthy women for this labor, the labor itself is making women unhealthy - emotionally, mentally, and physically - in the process.
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A Forbes article
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"The Damsels Are Depressed": What To Know and What To Do About Women and Depression
October 17, 2023: A Gallup poll in May 2023 found that depression rates are rising - especially in women. 36.7% of women say they've been diagnosed with depression at some point, 23.8% of women report being depressed/being treated for depression, and women's rate of depression has risen nearly twice as fast as men's.
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Despite the rising rates, individuals - regardless of sex or gender- are also increasingly talking about mental health and/or seeking treatment - and promising research could help women with depression in the first place.
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This article explores reasons what to know about women with depression, what to do about women with depression, and why the gender gap might exist in the first place.
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A Forbes article
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It's World Contraception Day - and Time to Improve Birth Control. Contraline and Twentyeight Health Share More
September 26, 2023: September 26 is World Contraception Day: a day that, since 2007, aims to increase young people's awareness of contraception options and make informed reproductive and sexual health-related choices.
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However, the current birth control options available - for men and women alike - are lacking. One survey found that 91% of women thought that no current birth control option meet their three biggest requirements: affordability, effectiveness, and lack of side effects.
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This year's World Contraception Day, as a result, is a time to realize why and how society needs to improve its birth control options - and to celebrate the companies, like Contraline and Twentyeight Health, doing exactly that.
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A Forbes article
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Fasten Your Seatbelts: A Female Car Crash Test Dummy Represents the Average Women for the First Time in 60+ Years
September 12, 2023: An unexpected field in which women haven't been represented proportionately? Car crash testing. Car crash test regimes currently require only male-representing dummies. In fact, the only female dummies even available were so small that they could accurately represent a 12- to 13-year-old child.
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The results have been car crash safety features that have primarily benefitted male drivers and passengers, not women.
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The creation of a new female dummy by a group of Swedish researchers, however, might mark a pivotal moment in representing women accurately - and ensuring that they're safe as both drivers and passengers.
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This article was also a Forbes Editors' Pick.​
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A Forbes article
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Stuck in the 70s: Why the "Reference Man" Needs to Be Replaced as the Standard
August 30, 2023: When it was first created in the 1975, the Reference Man was a landmark composition: the first serious attempt to represent detailed body composition data. It also meant to represent men and women alike.
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The Reference Man is still used today in everything from teaching anatomy classes to sizing organs for transplants.
However, that same once-innovative reference is now out of date. This article argues for the replacement of the Reference Man with new models that accurately represent today's men and women and the physiological differences that exist between the two.
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A Forbes article
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Artificial Intelligence and Women's Health: the Pros, the Cons, and the Guardrails Needed to Improve Care
August 1, 2023: From identifying pre-cancerous changes to identifying at-risk pregnant women, artificial intelligence has been part of healthcare since the 1970s and into today. However, the lack of scientific information about women's health specifically - as well as the societal biases around women and women's health - can not only limit AI's effectiveness as a healthcare tool but also perpetuate misinformation.
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This article reviews the pros and cons of using AI in healthcare. It also highlights Wellen, a women's health startup focused first on osteoporosis, as a case study of a company that has recognized the challenges of relying on AI and has implemented its own guardrails so that its use of artificial intelligence only helps - not harms - users.
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A Forbes article
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Women's Health Ads Are Still Being Censored; The Center for Intimacy Justice Takes Action with FTC Complaint
July 17, 2023: This article was published the very same day that the Center for Intimacy Justice (CIJ), a non-profit social organization, announced that it had filed a complaint with the Federal Trade Commission against the tech giant, Meta.
The CIJ is alleging that Meta is engaging in unfair and deceptive trade practices by not allowing healthcare ads, especially for sexual health and wellness products, aimed at women and people of diverse genders, to run. In contrast, ads for men's health issues are allowed to run.
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This article also includes interviews from women's health companies whose ads have - and continue to be - censored by Meta.
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A Forbes article
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26 Million New Cases, Three Dimensions, and One New Technology: How Bioprinting Can Improve Cancer Treatments
July 11, 2023: Passed at the end of 2022, the FDA Modernization Act 2.0 authorized the use of alternative testing models to replace animal testing: the standard for almost 85 years.
One of those alternative testing models? Bioprinting.
This article covers this novel 3D printing technology, its advantages over current standards of care, and its potential ability to improve cancer treatments for current cancer patients - and the 26 million new cancer patients expected by 2030.​
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A Forbes article
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$10 Trillion and Counting: Three Best Practices for Female GPs Looking to Capitalize on the Growing Power of Female LPs
June 27, 2023: Today, American women control more than $10 trillion in assets - but they're still underrepresented and underfunded as asset managers, GPs, and founders.
How can female GPs take advantage of the growing power of women?
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Sophia Platt and Emna Ghariani- co-founders of Bridge Funding Global, which connects female GPs with investors - share their three best practices to help break the historic cycle of only men funding only men.
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A Forbes article
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June 10, 1993: 10 Facts About the NIH Revitalization Act As It Turns 30
June 6, 2023: June 10, 2023 marks the 30th anniversary of the NIH Revitalization Act, which allowed women and minorities to participate in clinical trials. In honor of the June 10 passage of the Revitalization Act, this article covers 10 facts about it, including its history, legacy, triumphs, and challenges that it still faces today.
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A Forbes article
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CDK Inhibitors: Why Women - and Men - Should Know About This 'New Era' of Cancer Treatment
May 30, 2023: 40% of U.S adults will be diagnosed with cancer at some point in their lives - and, while cancer has a cultural presence, such as the pink breast cancer ribbons, cancer literacy doesn't always follow. Learning about what cancer treatments are available - including novel ones like CDK inhibitors - and how they work can keep cancer patients and their families from being overwhelmed and can allow them to make the most informed choices for their healthcare, especially as cancer cases and costs continue to rise.
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A Forbes article
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Startup Radar: VCs on FemTech Startups Worth Watching
May 18, 2023: Only about 1% of all venture capital funding goes to women's health (also known as FemTech) companies. This article interviews four female venture capitalists, all focused on investing in women's health, about startups - both in and outside their current portfolios - that they think will be worth watching. The eight companies they list address a range of women's health issues: from pregnancy, labor, and delivery to cancer detection, diagnosis, and treatment.
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A PitchBook News interview
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Ghostwrote for Linda Greub, Avestria's Co-Founder/Managing Partner

Women's Health Apps Are Among the Least Trusted: What To Know and How to Keep Your Data As Safe As Possible
May 16, 2023: One recent study found that five women's health apps were on the list of the top 10 apps that responders found the most untrustworthy. Although the survey also found that mistrust to be semi-misplaced, due to the relatively small amount of data that women's health apps collect, this article explores what to know about privacy and security and what to do to keep data safe regardless. After all, about 1/3 of American women utilize a period-tracking app: one of the most common women's health apps used today.
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A Forbes article
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Are (Male) Investors Missing the Obvious? Why Investing in Female Leaders in Healthcare Can Increase Returns and Improve Health Outcomes
May 12, 2023: Male investors still control the majority of financial assets and of investment power. However, they have historically under-invested in female leaders in healthcare. This op-ed argues that female leaders in healthcare should be an obvious, not an overlooked, investment opportunity because of women's involvement as healthcare decision-makers, patients, and workers - and because of female teams' superior performance to male teams'.
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A Crunchbase News op-ed
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Ghostwrote for Linda Greub, Avestria's Co-Founder/Managing Partner

Beyond the Mythos of the 4%: Three Alternative Sources of Funding for Companies Looking for Capital
April 27, 2023: Venture capital still seems to go from white male investors to white male founders. But founders who don't fit that mold don't have to reply on venture capital for funding; they can turn to angel investors, crowdsourcing, or grants to help their companies receive capital.
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A Forbes article

Being a Woman Doesn't Have to Be a (Chronic) Pain
April 5, 2023: 70% of those with chronic pain are women - and yet, women are more likely than men to be dismissed, to be misdiagnosed and mistreated, and to wait for emergency services. This article demonstrates the various ways that women in chronic pain are at a disadvantage to their male counterparts as well as recommends a few strategies, such as representing women proportionally in clinical trials around chronic pain, to start mitigating this difference.
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A Forbes article
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Why Investing in Women's Health is Impact Investing
February 24, 2023: Impact investing is growing in popularity, offering investors a chance to contribute to social good as well as financial gains.
This op-ed argues that women's health is a sector that has been historically overlooked but meets the goals of impact investing. Investing in women's health betters not just individual women but also families, workforces, and economies.
Plus, investing in female founders - who are the usual founders of women's health companies - offers economic advantages as well as social ones.
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A Fast Company op-ed
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5 Questions Emerging Managers Should Ask Before Selecting LPs
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February 24, 2023: For emerging managers - those who are still new to running a venture capital fund - finding investors (also known as LPs, or limited partners) is crucial. However, not all LPs are created equal. In this op-ed, Linda Greub covers the five questions that emerging managers should ask before adding an LP to their fund: which LPs are the emerging managers targeting? Do your target LPs understand your investment thesis? Are you close to the decision-maker? Do your target LPs understand venture capital investing? What other resources can your potential LPs provide?
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A TechCrunch op-ed
Ghostwrote for Linda Greub, Avestria's Co-Founder/Managing Partner

This Female-Run VC Firm Invests in Startups that Prioritize Women's Health
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January 20, 2023: GirlTalk HQ, which covers stories of female empowerment, conducted this written interview with Avestria's co-founder and managing partner, Linda Greub. This interview covers what inspired Linda to co-found Avestria, what companies are in Avestria's portfolio, and how women's health is starting to see a rise in attention, even in pop culture.
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A GirlTalk HQ interview
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Ghostwrote for Linda Greub, Avestria's Co-Founder & Managing Partner

The Rise of Interest and Investment in Women's Health
January 19, 2023: In the third century BCE, the Greek philosopher Aristotle believed that women were deformed: the opposite of strong, healthy men.
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Thousands of years later, this gender bias still persists - and affects the way that women's health is diagnosed, understood, and treated.
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However, the interest and investment in women's health and in women's health companies has slowly been rising over the past few years. This article tracks the reason for that increase, the new understanding that women are not just small or deformed men, and the social and economic benefits of investing in the women's health market.
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A MedCity News article
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Investing in FemTech
August 16, 2021: How did "FemTech" go from a word first coined to make male investors comfortable with investing in women's healthcare to a market projected to be worth $60B+ by 2025?
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This chapter in investing in FemTech for FemTech Collective's 2021 Market Report covers the challenges facing founders of femtech companies, areas for innovation, and the positive economic impact of putting dollars into women's health.
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A 2021 FemTech Market Report
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The healthcare system has long ignored women's health and failed female patients. Female-backed health startups can change things.
September 27, 2020: Although women compose 50% of the population, only 4% of all healthcare research and development goes towards women's health issues specifically.
Ignoring sex-based health differences only puts women's health at risk. This op-ed not only argues for increased research in and funding towards women's health but also proposes a solution - levying female investors and women-centric health ventures to replace the male standard in healthcare and develop women-centric care.​
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Read this op-ed on Business Insider.
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A Business Insider op-ed
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